There is evidence of print design dating back to as early as 220 AD is areas of East Asia when people would use a process called wood block printing to print text and pictures onto various things. At first, woodblock printing was mainly used for printing books on agriculture and medicine, as well as for printing calendars, calligraphy, and auspicious charms. In 762, the first commercially printed books were sold in the markets of Chang’an, the Tang capital. In 782, printed papers were available in the marketplace as receipts for business transactions and tax payments. Ink would be transferred onto the “wood block” which would have a carves drawing or text on for the intended use. Since wood block printing there has been various types of print done. In 1050 Movable type printing was introduced, the first moveable type was discovered in China. It is the system of printing and typography that uses movable components to reproduce the elements of a document. An earlier example of movable type is a type writer which used movable parts to construct documents.
Offset lithography printing is a method of printing which has been around since 1875. The process of offset printing is transferring the image or text document you want to print onto a rubber sheet which is then pressed and printed onto paper, fabric or card. Offset printing produces sharp and clean images and type more easily than, for example, letterpress printing; this is because the rubber blanket conforms to the texture of the printing surface. Offset printing is the cheapest method for producing high quality prints in commercial printing quantities.
Form vs Function causes some debate in the print industry. There is the argument that having a visually engaging piece will insight more people to view and look into the story, that is the argument on the Form side. Where as with function some people believe that just printing stories on paper or displaying them on a screen in enough to entice people to read and follow up on the message being displayed. In reality they both work well as part of the media industry. Form has element that give facts quick, simply and engage the viewer from the moment they see it. An example of this is an info-graph. infographics are graphic designs that display information and data. They are intended to present information quickly and clearly. Well thats the idea. Some infographics have been said to be overcrowded, unclear and distracting. That is where function argues that to have information displayed as just text with maybe one image is a lot more clear and is doesn’t carry a pretence that an infographic may do. Infographics also have a tendency to be in favour of style over content. This meaning that the information displayed doesn’t always give a full story and important parts way be missed out, despite this the graphic will be well designed and thought out. Function tend to favour the side of content over style with an article only having a bold headline and a image to add to make up for lack of style. This is an example of a good infographic. By good that means information is clear, it does what its intended function was and it can be viewed and evaluated in a quick look:
This is an example of a bad infographic. A bad infographic is unclear, overcrowded and doesn’t display information as quickly as a good infographic would:
Function would agree that posting this sort of information into a simple graph or in an article is a better way to display information and statistics. This is due to the non distracting nature that articles have. They are set out simply into paragraphs and have all the information that an infographic would have but doesn’t have to be ‘decoded’ like some infographics have to have done to them.
The function of this article is to raise awareness of bullying. The article will include all the appropriate information and has a picture to draw the reader in. The bold headline also adds to the effect of the article and also highlights the purpose of function, the headline relates to the article along with the picture.
As we are in a very digital age there is more and more content being displayed in an interactive form. This varies from comment sections on online newspapers to Web 2.0 when users supply the content such as Facebook and Tumblr. Interactive media has become very popular with people as there is 1.75 billion people with smart phones that have the ability to access interactive media. In 2011, 41 per cent of Americans said they got most of their news about national and international issues on the internet. Where as in 2010 only 24% of American got there news from the internet. That data is set to rise each year as the sales of smart phones and tablets continue to rise.
Having interactive media means a variety of file types are used. For images JPEG’s are commonly used for their ability for storing and transmitting photographic images on the World Wide Web. A JPEG is a compressed file that gets rid of information it doesn’t need in order to reduce the file size. This can have an affect on some images as the file size drops so does the quality of the image. For print industry TIFF and PDF are commonly used. TIFF (Tag Image File Format) files are used for printing images as they have a large capacity and hold there quality of the image as they have RGB full colour, This means different tones of colours won’t be lost during the file compression process. PDF (Portable Document Format) file format is popular in the print industry as PDF captures information from a variety of publishing applications, this makes it possible to send a PDF document and have it appear on the recipient’s monitor or printer as they were intended to be seen.