Peer feedback about my business card:
Peer 1 said:
“I like this business card because it’s background image is interesting to look at yet compliments the fact it is there to accompany the information the card provides. The font provides a nice vintage feel which appeals to me.”
Peer 2 said:
I like how its related to photography and it is easily recognisable as being photography related as it has an image of the lens. I also like the clear layout of the text, it makes it easy to navigate.”
Peer 3 said:
“I like how the image related to the profession. The way the font is bold allows the business and the information to stand out and be easily read.”
The feedback from my peers has made me decide to stick with the business card I designed as they all felt that it related to the profession it is related to and is easy to navigate as it has clear font. They all felt that it served its job at promoting my business so therefore I will keep it the same.
Here is a copy of my creative media CV.
For a position as a Photojournalist I will need a variety of things if I am to do this job. Firstly you will need to provide me with a “Professional International Membership Press Pass” which you can obtain from http://www.ia-pp.com this pass will allow me to practice journalism is all situations, such as at situations where photography isn’t allowed but a press pass will bypass that rule. I will need a number of camera bodies and lenses to allow me the best opportunity to document a story. Two Canon 5D MK3 bodies and a Set of Canon L lenses would allow me to document the best I can. I will also need a Macbook to allow me to have a consistent work flow which will include photo editing software, extra storage and high speed internet to allow files to send back to the office quickly and smoothly ready to be put into an article. I will need the cost of being registered self employed covered to allow me to legally accept a wage. That can be done here http://www.hmrc.gov.uk/newbusinesses/iwtregister-as-self-employed.shtml It’s important that HMRC (Her Majesty’s Revenue and Customs) know that I am self-employed. If I didn’t, I may have to pay a penalty. A way of travel will need to be arrange prior to being given an assignment to allow me to travel to a location with out financial issues leading to missing a story due to no travel funds.
My role as a photojournalist will need to follow various health and safety agreements, these are: PPE (Personal Protective Equipment ) should be supplied by the company, this could include a Respirator mask if I was to cover a protest as things such as tear gas can be used. a flack jacket will be need if I were to cover war to protect me from possible danger such as bullets.
To maintain myself financially I will consider such things as bank loans, saving accounts and an accountant. Bank loans could be used to start the business off, this would involve going to a meeting with the bank an presenting a business plan to them explaining why you need the money and how you expect to pay it back. A loan could also be used to buy certain equipment, for example if a lens is needed to cover a specific thing you could present to the bank that the money made from covering the event will over weight the bank loan and will be easily refunded once the pay cheque comes in from the project. While working freelance it is important to take into account that there may be times when there is no work available. To ensure that you have money for those times a savings account should be set up to have a reserve of money to cover thing such as bills if there is no other work to cover the costs. While working freelance you will need to manage your own tax or have an accountant do it for you. As a freelancer your first £5,000 is tax free so tax only applies to money earned that goes over £5,000. An accountant can work out the tax you owe and can also claim tax back on business related products.
Strengths: Time management is a strength as it allows me to be on time for lessons, work and therefore keeps people happy. Professionalism, this means that I maintain a high standard of work ensuring that I give my best all the times. This is because my reputation is at stake and to be a photographer is showing the world your personal vision of the world so people will see a situation through my eyes so maintaining integrity and professionalism is a must for me. Software skill are important as technology is a necessity at this point in time so it is important to have skills in software, be media savvy as this is good for self promotion and communication between clients and potential clients. Having passion means that you’re doing it for the love of it and not just for money. Maintaining good communication between people allows people to know what is going on regarding their enquiry and their work.
Weakness: Confidence a way to improve on this is to get feed back and work to it to develop work that is guaranteed to get good results, Misleading information could mean that some work will be misunderstood so to avoid this ask questions, Funds a bank loan could solve this and also having a reserve of money to go into, finding work this could be solved with advertisement and word of mouth.
Opportunities: University courses can offer the chance to develop skills to ensure a good job is done in the future, Freelance means being your own boss and finding your own work so this is an opportunity as it allows you to earn as much money as possible and perfect your own style, Internships would allow training and a possible placement at the end of it, Employment is guaranteed money that freelance doesn’t offer.
Threat: Competition to avoid this ill have to perfect my craft so people want to use me over other photographers, Technology not staying up to date would be a threat so to avoid this ill keep up to date o the latest equipment and software, Lack of work to help this threat ill have advertisement and try and line up jobs in advance such as photographing a new year party every january, Personal issues to avoid this causing a problem il create a fund of money to use when it isn’t possible to work.
Part of working freelance involves managing your business. There as courses available to help this process to ensure that management goes smoothly. This will help make sure that accountancy is in order so taxes will be paid appropriately. The course will also ensure that operations are correctly managed. This is all important to being freelance as it will help in ensuring that money can be tracked from everything such as profit, tax, pricing and rent/mortgage and utility bills. This will help as you can create a saving account of money to cover certain aspects of running a business such as equipment breaking, people not paying and unforeseen bills.
Here is the link to the course: http://alison.com/courses/Diploma-in-Business-Management-Entrepreneurship
Dave O’Keefe is a freelance photographer. This is an extract rom Dave O’Keefe’s website:
“Following graduation, and the success of his photographic essay ‘The Last Scoundrel’ Dave turned his photographic passion into his living, establishing himself as a freelance photographer based in Manchester.
Dave works for a large features agency providing photography for a range of commercial and specialist interest publications but has also had work exhibited nationally and internationally including at The Brooklyn Art Library, New York City.
He has been commissioned to photograph a number of high profile organisations and individuals including music and sporting events such as the prestigious BBC Choir of the Year Competition, Travis, Russell Watson, All Angels, Manchester Phoenix Ice Hockey Team, together with Cycling, Rugby, Manchester City FC Players and officials and their FA Cup and league success.
On returning from shooting a photographic essay through Boston, Washington DC and New York as well as through Thailand and Vietnam, his private work within the commercial sector continues to develop with commissions to provide photography for promotions, adverts and websites.
Dave is also a Photography Tutor and designs and teaches courses on a number of topics as well general beginners, intermediate and advanced courses for the largest face to face photography school in Britain.”
I asked Dave O’Keefe (Freelance photographer) questions regarding his freelance experience, these are the answers I got:
How do you ensure you have work as a freelance photographer?
“You have to stay busy. Constantly working to develop a style and good reputation. Even when you’re quiet you need to carry on the same way and keep your standards high for big and small paying jobs. Eventually you will gain a reputation and a host of experience and the plan is that you will stop having to contact people for work and they’ll start contacting you. I was once told by a successful photographer “keep going and the phone starts ringing” and that’s true.